There are many in the oil and gas industry who do not have an iPhone or an iPad, but that number is dwindling rapidly. These portable devices – viewed by some as nothing more than interesting gadgets when they arrived on the scene – are on their way to becoming standard equipment. Part of the reason for this is that they can access information wirelessly and can store an enormous volume of data.

It is becoming more important to find and retrieve information in real time and on demand, which explains why Internet use, which was far from commonplace within the industry a mere decade ago, now is a daily necessity. It also explains why many companies are investing in ways to deliver the information they produce in as many useful formats as possible.

Hart Energy is no exception. In addition to considerable investment in the company’s websites, there has been investment in new ways to deliver information to subscribers. The newest of these is the Hart Energy app. And it will be available soon on iTunes.

The new app will allow users to download E&P magazine to an iPhone or iPad. Once downloaded, the magazine is resident on the device, which means it is accessible whether there is an Internet connection or not – so it can be read anywhere and at any time.

As individual Hart Energy files are downloaded, they are added to a “bookshelf,” a display that looks like a series of shelves, with each product appearing on its own shelf. So when the Hart Energy app is used to download magazines like E&P, Midstream Business, or Oil and Gas Investor the bookshelf display shows a shelf for each subscription. In short, it is an archive of Hart content that is easy to view and easy to read. Once downloaded, each item can be opened at a touch. As Hart Energy’s library expands, so does the user’s.

Readers know the value of their Hart Energy subscriptions. With the introduction of the Hart Energy app, subscribers will be able to carry that value with them wherever they go.

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