Each time you talk about your company, you have a good story to tell, to investors, shareholders, stakeholders, vendors and partners. Traditionally, companies communicated through investor relations or public relations campaigns, word of mouth, print advertising and editorial coverage. Now, however, the digital age is forcing all of us to rethink our storytelling strategy.

Companies such as Forbes Inc., Institutional Investor, Facebook Inc. and News Corp. (publisher of The Wall Street Journal) offer new products that answer today’s marketing conundrums. One such product is “sponsored content.” The concept has been around for decades, but fresh twists are making it very relevant today. And importantly, readers, subscribers and viewers welcome and embrace this form of marketing.

My favorite part of the job is introducing new ideas, opportunities and products to our customers and readers. Periodically, I will share with you new products, conferences and services from Hart Energy in this column.

I am quite proud of Hart Energy’s IndustryVoice. It’s one of the most creative and effective ways to bring your company storytelling into the digital age. IndustryVoice can be sponsored video or an article on our website, and storytelling in our magazine. We are excited to be the first energy media company to bring this to you.

Always clearly branded as IndustryVoice, there are many advantages adding this to your arsenal of storytelling tools in the digital world. You can:

  • Create content with complete control over the narrative, including video interviews, print pieces and social media postings. You write the questions and direct the content so it specifically meets your needs;
  • Position your company for your purposes, be it a sale, IPO or asset transaction. You can bring the data room, your strategy or your team to life with sponsored video content.
  • Use sponsored content to enhance your website, through links and copies for posting and sharing; and
  • Expand your prospect/investor list by telling your story on the leading energy journalism site.

I am equally proud of our new Well Site Market Report (WSMR). It is a one-of-a-kind digital newsletter analyzing the oilfield service sector for the onshore, major tight formation plays in the U.S.

WSMR provides information in one easy-to-read publication covering four major oilfield sub-sectors: well stimulation/pressure pumping, downhole completion technology, workover/well service rigs and drilling rigs.

It is the only source that will keep your team up to date on trends in the major shale plays—information comes straight from the field via our telephone surveys. Seven regions are covered in depth on a rotating basis every quarter: the Marcellus/Utica, Bakken, Eagle Ford, Permian Basin, Midcontinent, dry gas basins and Greater Rockies.

The report, briefly, consists of three weekly deep dives and one monthly wrap-up, delivered directly to your inbox as a PDF newsletter.

Using direct telephone surveys with industry insiders, WSMR obtains and analyzes hard-to-find data points from the field. For example, some data include demand, supply, pricing, capacity, key downhole technologies, areas to watch and key industry trends pertinent to each region. Other data include hydraulic horsepower estimates and crew counts by region.

The weekly deep dives focus on demand, supply, pricing and other related data points in one region. Included in the weekly newsletter is commentary by top industry analyst Richard Mason, Hart Energy’s chief technical director, who delves into the state of the market for wellsite goods and services in the highlighted region or topic.

Once a month, a special eight-page newsletter sums up the state of the industry, focusing on the pressure pumping sector. The report provides an independent third-party compilation of data points perfect for managers in the supply chain, operations (drilling and production managers), C-suite, or those investors and analysts closely following industry trends or seeking inflection points.

Each of these new products—IndustryVoice and Well Site Market Report—reflect our efforts at Hart Energy to meet your needs, whether they be for marketing and sales leads for your businesses, or for actionable information to help you thrive in today’s market. Commodity prices may drive our industry, but the energy industry drives what we do.

Please feel free to contact me directly at slamb@hartenergy.com for more information. We are here to serve you!

—Shelley Lamb

Vice president and publisher, Oil and Gas Investor

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