Blockchain for Energy, formerly the OOC Oil & Gas Blockchain Consortium, has launched with a new name and brand on Nov. 16 to be better positioned to meet its members’ needs. While sporting a new look and name may seem like it brings different offerings, the consortium still offers the same aspirations and objectives for the energy industry.

This rebrand was the culmination of months of planning and strategy work to help the consortium team execute on its mission to build a network of business partners, who collaboratively identify and develop industry solutions that create efficiencies and reduce costs.

“We looked to mature the brand and Blockchain for Energy as a whole in order to ensure we were positioned for long-term growth,” Rebecca Hofmann, chairman of Blockchain for Energy, said. “Our ambitions and those of our members have not changed. If anything, they have increased and are further amplified with this effort.”

The updated brand represents the association’s core values both in the present day and how its leaders envisioned these values in the future. This meant making bold choices to show that Blockchain for Energy provides a collaborative, transformative and forward-thinking approach and always delivers on its promises. The brand represents these core values through the chosen color scheme, typeface and the strong link-chain logo.

“Blockchain for Energy is here to provide its members best in industry solutions utilizing the benefits of blockchain technology,” Hofmann said. “We have been leading the way on driving alignment across our membership and harmonizing blockchain-related guidelines. This enables our members to realize the value of blockchain solutions within their organizations and across industry ecosystems.”

Moving forward, the Blockchain for Energy team will turn its attention to further developing its commodity transport, integrated joint venture management and seismic entitlement solutions. Additionally, it will focus on continued growth and expansion, evaluating new memberships and developing other use cases that will help drive value across the energy industry.