With the shale rebound from price and demand drop well underway, upstream service providers are re-focusing their efforts and operations on creating value for both themselves and for their customers, according to Brian Groody, vice president of OFS North American land at Baker Hughes.

As a result, cash flow and carbon reduction have emerged as the top priorities for shale players, and the oilfield services sector is responding accordingly, Groody told Hart Energy.

Jump to a topic:
•    0:35 –Baker Hughes’ response to depressed demand
•    2:35 – Lessons learned in operations going forward
•    4:14 – The importance of business continuity
•    5:56 –Expectations for North American Shale
•    7:22 –Challenges and areas of opportunity
•    8:36 –Tech innovations for unconventionals
•    10:00 –Further optimization for improved efficiencies
•    11:20 –Carbon reduction technologies
 

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